Business Opportunities – 9 Things to Watch Out For

If you are considering striking out and starting a new business, you have probably been investigating what are known as “business opportunities”. A business opportunity is usually a complete package that contains a product or line of products, and a marketing strategy for selling that product.

Any business opportunity worth considering will either have a track record that you can investigate and evaluate, or it will have a clear statement of the plan, the potential, and the up-front costs. Before investing any time or money in a specific business opportunity there are some things you should consider. Here are some of the more important ones:

  • How long has the business opportunity been in business? – Before investing time and money in marketing a business opportunity it is important to determine how long that business opportunity has been operating. If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work.
  • Does the company have a fixed address and phone number? – This may seem obvious to you, but the fact is, thousands of “companies” operate with nothing more than a website and an email address. Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.
  • Does the business opportunity have some successful members you can talk to? – Most business opportunities will show you “testimonials”, but these are often untrustworthy. They could even be completely fabricated. Ask the owner of the business opportunity for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program. This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who many be happy to help you along the way.
  • How much initial investment is required? – In many cases a proven business opportunity with a successful track record will involve some kind of initial investment. This could involve an initial amount of product inventory, a program subscription fee, or possibly a piece of equipment required to produce or finish the product. You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business opportunity will involve other costs such as marketing and advertising fees. Nobody gives away “opportunities” for free. What you have to determine is whether a specific business opportunity has a successful track record, is managed by honest people, and offers you a realistic chance of actually making some money. These are the things you must weigh against the entry costs.
  • What is the realistic income potential of the business? – Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality.
  • Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? – Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.
  • Who controls the money? – When you generate sales for the business opportunity what assurance do you have that you will get your share of the profits? This is the primary reason not to deal with “fly by night” outfits that have no track record. Again, the best way to get an accurate reading on this is to talk with people already using the program.
  • Does the business opportunity supply marketing materials and person-to-person mentoring? – One of the most difficult parts of starting a new business is “learning the ropes”. It can be extremely helpful to have advisors who have first hand experience in making the program work. The same goes for marketing materials. You will have enough to do without having to create brochures, ads, and newsletters for your new business.
  • How much control of your new business will you have? – Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of “head office”. Remember that you are trying to create a business that has long term value. This will involve considerable investment of time and energy on your part. You don’t want your business to be completely dependent on the stability and integrity of a single supplier.

The ideal business opportunity is one that is offered by a stable company with a proven track record. The business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.

Best Affiliate Program Opportunity Business Model

The best affiliate program opportunity business model is already being used by many smart online entrepreneurs to rake in hundreds of thousands of dollars, and not annually at that. These are the sort of figures that some affiliates are comfortably and quietly achieving on a monthly basis.

This best affiliate program opportunity business model is really very simple. You start off by creating a web site or blog site, next you focus all your attention and resources on driving as much targeted traffic as possible to this site. It is important that you have Google AdSense ads on your site so as to maximize on the revenue from traffic arriving at your site. This is important because you are really not selling anything on your site, all that you are doing is using it to recruit sub affiliates to help you earn serious money from your affiliate program.

You then sprinkle affiliate links in all the prominent and appropriate places on your site. You should also ensure that you have a system for harvesting email addresses that goes into your constantly growing opt in email list.

If you choose to use this business model for your best affiliate program opportunity, there is really no limit to the kind of revenue that you will be capable of generating.

A Unique International Business Opportunity

When a fledgling entrepreneur considers venturing into an
international business opportunity and decides to research
the available opportunities, perhaps using Google or one of
the popular search engines, very little information is to
be found. In fact the term “business opportunity” yields
approximately 250 thousand search results, “home business
opportunity” yields approximately seventy thousand search
results, “network marketing business opportunity” yields
slightly over one thousand results and “international
business opportunity” is just about equal to “network
marketing” in terms of search results.

It’s obvious that
there are hundreds of thousands of individuals interested
in a “business opportunity”; however, by far the majority
limit themselves to considering more conventional or
perhaps “vague” opportunities. This article will propose a
broader look at available opportunities and in fact will
consider a unique, if not compelling look at an
international business opportunity and more specifically a
generalized network marketing international business
opportunity.

Before delving into international business opportunity
specifics, let’s take a look at the cultural and
technological developments that have come about in the past
15 to 20 years that make it possible, and perhaps even
desirable, to consider a more global view when approaching
a new business opportunity. Tremendous strides in
communications technology brought about in a large measure
by the development and astronomical growth of the Internet
have made instantaneous communications with a prospect,
client or business associate not only simple but very
inexpensive. The advent of email, audio/video conferencing,
and VOIP (voice over internet protocol) phones have made it
as easy to contact the person next door, as the one down
the block, in the next state or on the next continent .

Indeed because of these strides in technology it is
possible to combine the “business opportunity”, the “home
business opportunity”, the “network marketing business
opportunity”, and an the “international business
opportunity” into one all encompassing global business that
is operated out of a home office with a computer and broad
band internet connection with little else needed. To be
entirely correct, there are already a small number of
leading edge companies that are operating in just this
manner with all of the tools in place to operate
nationally, internationally or globally.

While it is not the intent of this article to make specific
international business opportunity recommendations,
consider as an example a business using a model of
operation commonly referred to as a Funded Proposal or a
Generic Funded Sponsoring Franchise System. The Funded
Proposal, in a pure sense, consists of three parts: the
Funded Proposal, secondary sales, and a primary business
for long term wealth generation. Many businesses using this
model, market an information product such as an ebook,
course, or seminar that they sell to first qualify
prospects and to generate income to fund their future
advertising in building their business.

The secondary sales, sometimes referred to as back-end
sales, can be products, services, or tools that are an
integral and fundamental part of the operation of the
business as well as to further enhance the income generated
by the business. It’s possible that a break-even or
slightly profitable position can be achieved via the
secondary or back-end sales.

Obviously, the primary business is the most crucial part of
the international business opportunity and must be selected
with great care. There a number of factors that must be
considered carefully. These include: 1. The Company must
have unique products that serve multiple different market
categories and appeal to the masses. 2. The company must be
stable, must have been in business for a minimum of 15 to
20 years, and have the ability to generate long-term sales
and income. 3. It must have a system that is simple and
duplicatable for product marketing and delivery. 4. The
Company management must have been successful business
leaders and have a vision for future growth. 5. The Company
must be global. 6. It must payout at least 50% of sales,
offer unlimited depth within the compensation plan and must
offer meaningful Fast Start Bonuses. 7. They must give back
globally and have a vision of making an impact on the world
in a positive manner.

In conclusion, given the correct business model along with
a well thought though plan or vision for success, the
extraordinary tools that are available today and with
plenty of hard work, it is entirely possible to start a
successful business with a minimal investment. That is not
to say that there will not be obstacles and disappointments
along the way, but regardless of the choice, whether it be
restricted to one’s home town, whether it be a network
marketing business opportunity, a home business
opportunity, or an international business opportunity
there’s little doubt that one exists which will fit your
desires and expertise, but make sure that you do your
research and that your selection is based on a sound
business model and well thought out plan.